#08 SURVEY DESIGN | PART 2
Responding to questions is a complex process in psychological terms. Once you understand how people ...View More
#10 RESEARCH DESIGN | PART 1
Research design relates to the architecture of your study. One major aspect is, whether you manipula ...View More
#13 NOMINAL, ORDINAL, INTERVAL & RATIO DATA
Data can vary in their nature. We differentiate between different levels. They could be either nomin ...View More
#12 SAMPLING
You always run your study based on a subset of the entire population, you intent to generalize on. E ...View More
#15 BIVARIATE STATISTICS
Bivariate statistics help to understand the statistical relation between the independent and the dep ...View More
#14 DESCRIPTIVE STATISTICS
Descriptive statistics involves methods, that describe the central tendency and dispersion of data. ...View More
#16 ESTIMATING MEAN AND STANDARD DEVIATION OF POPULATION
While we know the mean and standard deviation of our sample we don't know the real ones. That's why ...View More
#18 HYPOTHESIS TESTING
In social science we estimate the probability of the null hypothesis being wrong even though it migh ...View More
#17 Z DISTRIBUTION
With z transformation you can transform any kind of variable into a variable that has a mean of 0 an ...View More
#20 FACTOR ANALYSIS
Factor analysis reduces complexity of data by extracting a few factors. It delivers underlying coord ...View More