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#08 SURVEY DESIGN | PART 2

Responding to questions is a complex process in psychological terms. Once you understand how people  ...View More

#10 RESEARCH DESIGN | PART 1

Research design relates to the architecture of your study. One major aspect is, whether you manipula ...View More

#13 NOMINAL, ORDINAL, INTERVAL & RATIO DATA

Data can vary in their nature. We differentiate between different levels. They could be either nomin ...View More

#12 SAMPLING

You always run your study based on a subset of the entire population, you intent to generalize on. E ...View More

#15 BIVARIATE STATISTICS

Bivariate statistics help to understand the statistical relation between the independent and the dep ...View More

#14 DESCRIPTIVE STATISTICS

Descriptive statistics involves methods, that describe the central tendency and dispersion of data.  ...View More

#16 ESTIMATING MEAN AND STANDARD DEVIATION OF POPULATION

While we know the mean and standard deviation of our sample we don't know the real ones. That's why  ...View More

#18 HYPOTHESIS TESTING

In social science we estimate the probability of the null hypothesis being wrong even though it migh ...View More

#17 Z DISTRIBUTION

With z transformation you can transform any kind of variable into a variable that has a mean of 0 an ...View More

#20 FACTOR ANALYSIS

Factor analysis reduces complexity of data by extracting a few factors. It delivers underlying coord ...View More

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